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Viva la piva

Crafting a beer label 

GRAPHIC DESIGN

"Viva la piva" is an irreverent 2 hops craft beer, curated for a Michelin-recognized restaurant.

The naming is a mix of Italian and Slovenian language, with a subtle word play aimed at the main target: 20-50 years old who live at the border between Italy and Slovenia and dine at the Michelin recognized restaurant that this label was designed for. The rustic style of the label is an interplay of typography and illustration, showcasing tradition and innovation seamlessly. Moreover, all the labels have the information both in Slovenian and in Italian!

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