Somnia Lix crafts Slovenian Tradition with Italian Design, making handmade buckwheat husks pillows. I crafted a visual identity that seamlessly communicates the brand's commitment to sustainability and comfort. From conceptualizing the logo to developing packaging and promotional materials, every element was thoughtfully designed to reflect the natural and vibrant essence of Somnia Lux. The branding materials feature bright colour palettes and minimalist aesthetics, while the tone of voice is reassuring, calm yet humorous.