The aim of establishing Pixel Research Lab's social media presence was to educate and create awareness about the company's services. From September 2020 to May 2022, the team researched and created content, including social media posts, blog articles, Miro boards, and newsletters. Through a strategic mix of organic and paid engagement, we expanded the audience base, consistently testing and optimizing our campaigns.

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Simultaneously, we produced two videos introducing the company and explaining Pixel's services. The videos, aligned with the brand's bold and honest tone, aimed to resonate with entrepreneurs and companies relying on user-centric research for decision-making.

 

This dual approach across social media and video platforms contributed to Pixel Research Lab's increased visibility and connection with its target audience.