The broad range of choices of travel destinations and providers have resulted in the difficulty for luxury travel brands to shine. Furthermore, the concept of luxury has been malleable in diverse contexts and histories. 
Essentialist, a brand founded by Joan Roca in 2016, is faced with the challenge of distinguishing itself in the luxury travel market by creating a new communication line. After in depth research, the essence of travel is hereby considered as a way to live stories, similarly to the feeling of reading a book. 
The concept created is

"Travel Wonders Written for you". 

​

The travel wallet was created in collaboration with a Product Design student, Ekaterina Anderson.

​

Best Visual Communication thesis award IED Barcelona, 2020